TECH Clean California marks a monumental step in the statewide effort to reach net-zero carbon emissions. Focusing on the residential equipment that contribute most significantly to greenhouse gas emissions, this initiative involves many stakeholders and a diverse audience, including communities historically underserved by green energy initiatives. The brand needed to reflect deep technical expertise with the subject matter while still presenting itself as accessible, forward-thinking, and eco-friendly.

I created this brand’s logo and style guide, working with many partner organizations to define its visual identity and develop templates for ongoing use.

Recent coverage of this program:

• Cool Solutions – Kiss Goodbye to Your Gas, Pt 2
• Energy Innovations – Farewell Fossil Gas, Hello Better Buildings